Jonathan Pierce, Director of Social Media, American Airlines
Date: Thursday April 17, 2014
Time: 11:30AM
Location: The Summit Club, Bank of America Building, 6th and Boulder
American Airlines is undergoing a historic transformation, with every twist and turn in the story of evolution played out in social media. American is often recognized as the leading airline in social media, winning Wharton’s Social Media Champion for customer service in 2013, and named most responsive and most engaging airline in a recent report by Skift, one of the world’s most respected global travel industry information portals.
Jonathan Pierce is the Director, Social Media for American Airlines and he will share how American’s social media strategy has evolved to respond to ever-changing trends in social media and customer relations, and offer insights behind social at the world’s largest airline, including:
- Listening to your customer to guide your social strategy
- How American structures social media for efficient response at scale
- Ways to gain support for social across your business
- Creative ways to grow engagement and conversation
Please RSVP to save your seat and lunch!
AMA Members & Students: $25 | Non-Members: $40
Walk-Ins (No RSVP): Add $5
RSVP Online www.amatulsa.com by Tuesday, Apr. 15, 2014
Credit cards accepted at the event.
No shows will be billed. We hate to do it but we are billed for the confirmed number of RSVPs. Send a friend in your place!
